About The Hard Number

If you’re running finance at a DTC brand, there’s a good chance you’re figuring it out alone.

No playbook was written for your exact situation. Every problem sends you down a rabbit hole. What you find is either generic or built for a company nothing like yours.

I’ve spent 10 years in that seat. VP Finance, CFO, COO across multiple Shopify brands — from early-stage through acquisition. The few times I’ve found another operator who’s been there too, we get on a call and an hour disappears. Because we’ve finally found someone who gets it.

The Hard Number is what I kept looking for and never found — real models, real tools, and insight from someone who’s actually been in the trenches.

One issue a week. Operator level. No spin.

Subscribe below.